Crystal

Crystal gives you personality-based guidance for every email, call, and meeting.

THE PERSONALITY DATA PLATFORM
Meet Crystal
We give sales reps, recruiters, and executives powerful tools to accelerate key relationships, driven by our industry-leading personality data.

PROSPECT RESEARCH
Start every conversation with confidence
Learn the natural personality of your prospects and get instant tips for how to best communicate, build trust, and negotiate with them.

WRITING EMAILS
Quickly customize your email for every recipient
Get real-time suggestions to tailor specific words, phrases, and sentences for different personalities so you can write more persuasively.

GROUP MEETINGS
Understand what motivates every stakeholder
Get personalized playbooks for negotiation, overcoming objections, building rapport, and every other stage of the sales process.

NOT JUST FOR SALES TEAMS…
Use personality insights for internal communication
Learn to harness the strengths of your team, improve your one-on-one meetings, and become a better, more empathetic leader.